ESF-Works

CEMESME - Contribution of Ethnic Minority Employees to UK Small and Medium Sized Enterprises

Description

Ahsan Malik, DP ManagerBackground

The CEMESME project is focused on employment, enterprise and the corporate culture of British small and medium sized firms regarding diversity in the workplace. Schemes promoting employment of ethnic minorities usually address training and the improvement of the participants’ job skills and appeal to employers through a variety of guidance and skills activities. CEMESME has taken a different approach, concentrating on the ‘demand’ side of the problem. They have been demonstrating to employers the important contribution of ethnic minorities to UK firms and how their rich cultural background positively impacts on business performance, thus strengthening the case for British firms to employ ethnic minority workers.

Aims

The overall project aim is to demonstrate the business advantages of diversity in employment by assisting employers to understand the arguments for racial equality in the workplace and to promote employment of ethnic minority employees in enterprises at all levels. It does not aim to identify racism within an organisation, but to clarify the implications of diversity management on the firm’s general business performance and, more specifically, on the SME’s internationalisation.

Objectives

  • Promote employment of the ethnic minority workforce in the UK and Europe
  • Work towards the elimination of racial discrimination and promote equality of opportunity
  • Encourage good relations between people from different racial and ethnic backgrounds
  • Clarify the positive implications of workforce diversity management on the firm’s business performance
  • Disseminate good practice on inclusion of ethnic minority employees
  • Make the corporate culture of British firms more sensitive to diversity.
Activities
  • Research Services: orientated towards small and medium sized firms and ethnic minority issues in the UK and internationally.
  • International Business and Employment Training: diversity awareness and international business training courses aimed at SME managerial staff who would like to make their firm’s corporate culture more sensitive to diversity issues while improving their internationalisation and performance.
  • Distance Learning Materials: on international business and diversity related issues. Materials include computer-aided learning packages and the latest multimedia and internet technologies. Specialised CD-ROM packages have been produced and distributed regularly to SMEs.
  • Personalised Mentoring: with the support of academic staff from various universities in the UK, the skills of experienced UK ethnic minority and overseas postgraduate students are used to research specific international business projects for interested SMEs.

Target Groups

  • BME workforce
  • SMEs

Round

2

Round 1 to Round 2

This Development Partnership was not involved in Round One.

 

End-dates

Action 2: 31 March 2008
Action 3: 31 March 2008

Equal theme

Ethnic minorities

Origins

Although not part of Round One, work pre-dating this partnership examined firms with an import/export profile. The idea of measuring the performance of a business in international markets in relation to its diversity profile arose from this, and formed the original premise of the current partnership.

Beneficiaries

BME groups, Employed in SMEs
Total beneficiaries: 100

Achievements

group of people

Key Policy Recommendations 

1. Compliance with legislation needs to be translated into proactive inclusive business strategies for ethnicity, gender and age. Gender and age inclusion is ahead of ethnicity which is less well mainstreamed in the employment profile of managers and employees. This trend is reflected in both Ethnic Minority and White SMEs, although, in Ethnic Minority SMEs, ethnicity is more pronounced and is male and young. Ethnic Minority SMEs are less mainstreamed in women and old age while, in White SMEs, there is a better cross-section of women and age and who are of one ethnicity – white.

2. Diversity is not a concern for many SMEs, especially where they do not see any connection to their business. However, other SMEs are convinced of the benefits of ethnic diversity on a variety of performance measures and, although SMEs do not have much experience of diversity, there is ample scope to furnish evidence to SMEs with an open mind. There is a need for a greater dialogue between SMEs, so that they can share their experience and knowledge on business benefits of having a diverse workforce.

3. Given some resistance to the idea that diversity can boost performance, conventional approaches to mainstreaming diversity in the workplace may be counter-productive. The business case should be continually underscored in all efforts to promote and support ethnic diversity in SMEs. For example, an analysis of the connection between ethnic diversity and export performance shows that there is a significant connection, including a strong link between ethnic employment, linguistic skills and sales in specific regional export markets. The linguistic and intercultural skills that have been identified would need to be emphasised increasingly in terms of the need for a global outlook, even in the smallest of firms.

4. White SMEs are domestic not outwardly oriented and, when they are internationally oriented, at best they are reactive and, at worst passive. Ethnic Minority SMEs tend to be more internationally risk welcoming compared to White SMEs. Ethnic Minority SMEs tend to be less satisfied with their achievement of export objectives and, yet, they have greater market coverage and see more increases in market trends going forward. A dialogue should be fostered between Ethnic Minority-SMEs and White-SMEs to support a sharing of experience and knowledge.

5. Ethnic Minority SMEs have higher language and intercultural skills that need to be leveraged increasingly as competitive assets and comparative advantages in internationalisation. They should be supported in this by ensuring that existing (or future) actions and incentives aimed at SMEs recognise that EM-SMEs might have differential needs to W-SMEs.

6. SMEs need to be assisted in accelerating their export performance. They are passive with respect to exporting, with the majority having less than 5% of sales overseas. 65% of firms export some of their products and services, but 86% have no intention to export or expand exports within the period up to 2008. Few SMEs use direct methods and government policy would need to be focused increasingly on direct methods including joint ventures especially for the group of SMEs with less than 50 employees. Government policy would need to assist SMEs to moderate the risks involved in reacting to unsolicited orders to direct methods of internationalisation such as greater export market guarantees for micro companies. This could increase support for investment in more advanced Management Information Systems (MIS) and Information and Communications Technologies (ICT), both of which would reduce uncertainty and the costs involved in acquiring market and business knowledge, especially overseas.

7. Diversity is not in itself a guarantee of improved business performance. The business case for diversity rests in the added potential that a diverse workforce can bring to a company. But potential needs to be nurtured. Therefore, SMEs need to be supported in upgrading the skill levels of their employees and managers through schemes that incentivise them to release staff for upgrading and training.

8. The passive compliance with the law and guidance on diversity is rational from the SMEs’ point of view in order to minimize adverse reaction. SMEs need to be encouraged to generate inclusion strategies that go beyond adherence to the minimum standards regarding diversity. Fundamentally, SMEs must be encouraged to recognise ethnic minorities (and diversity) as an untapped resource (see appendix 2). 

9. The education and skill base of leaders in SMEs is generally high and needs to be further enhanced through context and issue specific management training and upgrading schemes.

10.Support should be given for further research, in particular, to identify mechanisms which best support SME capitalisation of the untapped resources of an ethnic minority workforce.

Due to the innovative nature of this partnership (a number of partners are national organisations themselves and work closely with policy makers) mainstreaming the work is a strength, providing lasting impact. A key example is the production of a model of the innovative approach designed to be applicable throughout Europe.

Scatter plot

ProcessX
PracticeX
ProductX
PolicyX
CityLocalRegionalNationalEuropean

Process/National

Originally envisaged as North of England but in early stages it was realised that going national would be more appropriate. By doing this a better spread of business organisations could be included as well as extending both the reach and impact of the partnership. A questionnaire (16,000) has been distributed by post throughout the uk to businesses (10 - 50 employees) with the potential to internationalise.

Practice/Regional

Consultants are placed into businesses with access to senior management with clearly identified reporting cycles and associated action planning. It is anticipated this will have a rapid impact on practice with in businesses as they see the very obvious benefits of diversity in contrast to their existing shortcomings.

Product/Regional

As reflected in the geographical reach of the partnership, the research services, training and distance learning packages will be available and thus impact on all beneficiaries and others in the business community who become informed of the effectiveness of the work being carried out.

Policy/National

From its inception the partnership has aligned itself with an impressive number of notable policy makers in political and academic life who are already endorsing its activities in publicity material. In addition, the partnership itself consists of members with a UK wide presence and associated influence on policy makers.

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Main outputs

Activities and products