ESF-Works

Agender - Challenging Gender Stereotypes at Work

Description

Woman gardening

Background

The Agender Partnership has drawn partners from the voluntary, community, public and private sectors including Primary Care Trusts, public authorities, Sure Start programmes, children’s centres, information, advice and guidance networks, local businesses and business brokers.

Aims

The Agender Partnership set out to promote positive images of people in non-stereotypical jobs. A key aim of the Agender Partnership has been to help local women and young women to aspire to higher-level careers not traditionally associated with women’s employment. The partnership did this by:

  • developing support centres that combine family support (childcare, child and adult health services, social service support, etc.) with advice about jobs and careers
  • offering training delivered by advisers who are expert in higher-level jobs and non-traditional careers
  • working with employers and intermediaries to identify where women are under-represented in the workplace and to develop positive action strategies
  • developing new routes into careers using learning and qualifications.

Objectives

The DP has focused on centres for family support and information, advice and guidance services in areas of significant deprivation within the Birmingham and Solihull areas, some of which contain high levels of minority ethnic groups or lone or teenage parents.

The DP has been working with employers and intermediaries (e.g. recruitment hubs, developers) in a number of settings.  These include redevelopment brokers who are active in Birmingham and Solihull, New Super-Hospital hub (University Hospital), DiverCity (positive action group for the Professional and Financial sector), Construction Employment Alliance, and the Public Sector Compact.

The DP has been building new routes into careers not generally thought open to women and has been actively involving public sector planning and funding bodies in developing the solutions to gender inequality. The methodology has been to invite innovative project proposals from partners to deliver programmes and services that will pilot methods of redressing job segregation in sectors such as women into construction (in a variety of guises), women entrepreneurs, access to HE and and higher earnings in early years management (for children’s centre staff), film and TV production and engineering. 

The Agender DP has also been looking at issues surrounding men into childcare and health care occupations, working with the Children’s Information Bureau in Birmingham and the local PCTs.

Target groups

  • Women and men in non-stereotyped jobs in areas of deprivation
  • BME groups
  • Unemployed people
  • Lone parents

Presentation

Round

2

Round 1 to Round 2

In Round One, Birmingham and Solihull Learning and Skills Council was the lead body for the DP FORWARD and has brought key personnel and experience to this Round Two partnership.

End-dates

Action 2: 31 December 2007
Action 3: 31 March 2008

Equal theme

Gender equality

Origins

Birmingham City Council had established a regional group to focus on gender issues in employment. This regional group was the starting point for the development of the DP.

Beneficiaries

Labour market returnees, Lone parents and people with care responsibilities, Unemployed, Women
Total beneficiaries: 210

Achievements

camera woman

1. Achievements of main objectives

  • Develop centres that offer support to women and girls.
  • Work with employers to counter job segregation and gender pay inequality.
  • Develop new career pathways into non-traditional careers.
  • Develop a marketing strategy to attract men into care occupations.
  • Work was carried out through contracting with specialists within the area. Birmingham City Council Childcare Bureau enhanced its existing services to increase the recruitment of men into the childcare profession, employing a male worker to promote the service further.

 


2. Number of people achieving each objective

Objective

No. of beneficiaries
Objective 4 (Marketing Strategy) Men into Childcare1
Objective 1 New empowerment8
Objective 2 New equal opps/employers supported19
Objective 3 New IAG225
Objective 3 New learning47
Objective 3 New qualifications64
Objective 2 New studies/research77
Objective 2 Jobs created37
Objective 2 New business start -up2
Objectives 3 / 4 New business support/leaflets20
Objective 1 Pilot children's centres18

woman painter and decorator

3. Dissemination of Agender

Moving Forward November 2007 was a two-day event held at the International Convention Centre for policy-makers and delivery agents, at which Equal Development Partnerships highlighted the successful outcomes of the programme and the role that Equal can play in future policy development. The conference featured Margaret Prosser of the Commission for Equality and Human Rights as a keynote speaker, and Steve Wallace of the Office for the Third Sector.

Findings from previous work in this area highlighted recommendations to carry forward, and workshops were held focusing on the following themes:

  • skills and worklessness
  • benefits to employers
  • social cohesion
  • disadvantaged groups.

At the The Social Footprints event December 2007 businesses were made aware of the impact that good employment and working practices can have on their ability to recruit and retain staff, especially in a climate of low unemployment. Deciding on the best approaches to work-life balance and CSR can be more difficult. As well as networking with other businesses and support organisations, the speakers and workshops at the symposium enabled us to explore emerging policy and practice and meet individuals who have implemented new ways of working. Additionally Agender was able to try out tools and techniques that have been shown to enable change in working practice, and to explore emerging issues affecting business and the workplace.


men in childcare

4. Mainstreaming

Agender has mainsteamed the following through project activities that will be sustained after the end of the Equal programme:

  1. Bournville College Women into Non-traditional Employment OCN qualification
  2. Pertemps People Development Group Sports Coaching Programme
  3. Family Housing Direct Labour Housing Programme
  4. Connexions IAG service to children's centres
  5. Film Academy film production training
  6. Birmingham City Council Men into Childcare Programme
  7. Pertemps People Development Group Individual Advancement Programme
  8. Agender web site Will remain live for a limited period after Action 3 March 2008, and thereafter on Equal-Works.

 

Intended impact/ sustainability

Develop and mainstream support centres that combine family support (childcare, child and adult health services, social service support, etc.) with advice about jobs, careers and training, delivered by advisers who are particularly expert in higher-level jobs and non-traditional careers. The DP will work with existing children's centres to develop these broader support functions, and seek to establish the broader functions at other centres across the region.

Scatter plot

ProcessX
PracticeX
ProductXX
PolicyXX
CityLocalRegionalNationalEuropean

Process/Local

Decisions made to equip children's centres with standard IAG information at other centres, and provide additional resources to support staff in their IAG role.

Practice/Local

Taster courses in non-gender-traditional employment will be rolled out at more children's centres.

Product/Local

The project has been producing a toolkit that is being promoted at local level.

Product/National

The project has been producing a toolkit that is being promoted at European level.

Policy/Local

Local pilots about the role of children's centres in addressing non-gender-traditional employment will become embedded in the local strategic plans.

Policy/Regional

Local pilots about the role of children's centres in addressing non-gender-traditional employment will become embedded in the regional plans.

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Final report

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Connections

Main outputs

Activities and products

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